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Development of a Personalized Marketing Contact Form System with Automated Email Distribution

innowise.com

Information technology

Advertising & marketing

Financial services

Health & Fitness

Challenges in Lead Capture and Personalized Marketing

Current contact form lacks automation for personalized marketing material distribution, leading to inefficient lead nurturing. Need to ensure GDPR compliance while maintaining effective data collection for targeted campaigns. Manual processes hinder scalability and personalized content delivery.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for enterprise clients across multiple industries

Key Project Goals

Implement automated contact form with dynamic content personalization
Ensure GDPR-compliant data collection and processing workflows
Integrate with existing CRM systems for seamless lead management
Improve conversion rates through targeted marketing material distribution

Core System Requirements

Multi-field contact form with conditional logic
Consent management with granular data usage options
Automated email workflow with template customization
Industry-specific content personalization engine
Real-time analytics dashboard for campaign performance

Technology Stack Preferences

React.js

Node.js

MongoDB

AWS Lambda

SendGrid API

System Integration Requirements

Salesforce CRM
Google Analytics 4
Stripe Payment Gateway
Auth0 Authentication

Non-Functional Requirements

GDPR compliance certification
99.9% system uptime SLA
2000+ concurrent form submissions capacity
End-to-end encryption for data security

Expected Business Impact

Projected 40% increase in qualified lead conversion through personalized content delivery, 60% reduction in manual marketing operations, and full compliance with EU data protection regulations. Enhanced client acquisition capabilities across multiple industries through automated, targeted outreach.