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Development of a Personalized Marketing Campaign Management System

innowise.com

Information technology

Advertising & marketing

Challenges in Personalized Marketing Material Distribution

Need to efficiently collect and process user contact information while ensuring compliance with data privacy regulations for personalized marketing material distribution. Current manual processes risk errors, delays, and non-compliance with evolving data protection standards.

About the Client

International full-cycle software development company specializing in creating customized IT solutions for global clients

Key Project Goals

Automate contact collection and email distribution processes
Ensure GDPR and CCPA compliance for data handling
Improve personalization capabilities for marketing materials
Enhance tracking and analytics for campaign effectiveness

Core System Functionalities

Interactive contact form with validation
Data privacy compliance management module
Email template customization engine
Campaign performance analytics dashboard
Multi-language support for global reach

Technology Stack Preferences

React.js for frontend interface

Node.js with Express for backend services

MongoDB for database management

AWS cloud infrastructure

SendGrid API for email delivery

System Integration Requirements

CRM system integration (e.g., Salesforce)
Marketing automation platforms
Analytics tools (Google Analytics)
Payment gateway for premium content access

Non-Functional Requirements

99.9% system uptime SLA
End-to-end data encryption
Horizontal scalability for traffic spikes
Multi-tenancy architecture support
WCAG 2.1 accessibility compliance

Anticipated Business Impact

Streamlined marketing operations with 40% reduction in manual processing time, 25% increase in qualified lead generation through personalized content delivery, and full compliance with international data protection regulations. Enhanced client experience through automated, multi-lingual communication channels.