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Development of a Personalized Marketing Campaign and Contact Management System

innowise.com

Information technology

Business services

eCommerce

Challenges in Personalized Marketing and Contact Management

Innowise faces inefficiencies in collecting and managing client contacts, delivering personalized marketing materials, and tracking engagement metrics. Manual processes lead to inconsistent user experiences and missed opportunities for targeted outreach.

About the Client

An international full-cycle software development company specializing in creating customized IT solutions for global clients

Key Goals for the Development Project

Automate contact collection and management through a centralized system
Enable personalized marketing material delivery based on user data
Improve lead conversion rates through targeted campaigns
Enhance user experience with seamless data privacy compliance

Core System Functionalities

Interactive contact form with GDPR compliance
Dynamic marketing material customization engine
Email campaign management dashboard
Real-time engagement tracking and analytics
Multi-channel communication integration

Technology Stack Preferences

React.js for front-end development

Node.js with Express for backend

MongoDB for database management

AWS cloud infrastructure

SendGrid API for email services

Critical System Integrations

CRM system integration (Salesforce)
Payment gateway integration
Google Analytics API
Social media platform APIs

Non-Functional Requirements

High availability (99.9% uptime)
Data encryption and security compliance (GDPR, SOC 2)
Scalable architecture for global reach
Responsive design for multi-device compatibility
Performance optimization for fast load times

Expected Business Impact

Implementation of this system is projected to increase lead conversion rates by 40%, reduce manual data management tasks by 60%, and improve campaign ROI through enhanced personalization. The solution will strengthen Innowise's market position by enabling more effective client acquisition and retention strategies while ensuring compliance with evolving data privacy regulations.