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Development of a Personalized Marketing Automation Platform

innowise.com

Information technology

Advertising & marketing

Business services

Challenges in Personalized Marketing Execution

Inefficient manual processes for collecting and processing user data, lack of automated systems for delivering personalized marketing materials, and compliance risks with data privacy regulations when handling user consent and personal information.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Key Goals for Marketing Automation

Automate user data collection and consent management
Implement personalized content delivery based on user preferences
Ensure compliance with data privacy regulations (GDPR, etc.)
Improve conversion rates through targeted marketing campaigns

Core System Functionalities

Dynamic user registration forms with conditional fields
Consent tracking and audit trail system
Personalization engine for marketing materials
Email campaign management interface
Real-time analytics dashboard

Technology Stack Preferences

React.js for front-end development

Node.js with Express for backend services

MongoDB for NoSQL database

AWS cloud infrastructure

SendGrid API for email delivery

System Integration Needs

CRM system integration (Salesforce)
Analytics tools (Google Analytics)
Third-party email verification services
Payment gateway for premium content access

Non-Functional Requirements

99.9% system availability SLA
Real-time data processing capabilities
Enterprise-grade security with SOC 2 compliance
Horizontal scalability for global user base

Expected Business Outcomes

Anticipated 40% reduction in manual marketing operations costs, 25% increase in form submission conversion rates, and 60% improvement in personalized content delivery efficiency while maintaining full regulatory compliance with data privacy standards.