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Development of a Personalized Marketing and Client Engagement Platform

innowise.com

Information technology

Business services

Advertising & marketing

Challenges in Client Acquisition and Marketing Personalization

Inefficient lead capture processes, lack of automated personalized marketing capabilities, and limited client engagement tracking systems hinder effective client relationship management and marketing campaign optimization.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for businesses globally

Key Goals for Marketing Platform Development

Implement automated lead capture and contact management system
Develop personalized marketing material delivery capabilities
Create real-time client engagement tracking dashboard
Improve conversion rates through data-driven marketing automation

Core Platform Functionalities

Multi-channel contact form integration
AI-driven personalized content generation
Email campaign automation with analytics
Client engagement tracking dashboard
Data privacy compliance management module

Technology Stack Requirements

React.js

Node.js

MongoDB

AWS Cloud Services

Python (Django)

System Integration Needs

CRM System (Salesforce)
Email Service Provider (SendGrid)
Analytics Tools (Google Analytics)
Payment Gateway (Stripe)

Performance and Security Requirements

High-availability architecture (99.9% uptime)
GDPR/CCPA compliance
Real-time data processing capability
Role-based access control
Horizontal scalability

Expected Business Outcomes

Projected 40% reduction in lead response time, 25% increase in marketing campaign conversion rates, and 35% improvement in client retention metrics through enhanced personalization and engagement tracking capabilities.