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Development of a Marketing Automation and Client Engagement Platform for a Full-Cycle Software Development Company
  1. case
  2. Development of a Marketing Automation and Client Engagement Platform for a Full-Cycle Software Development Company

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Development of a Marketing Automation and Client Engagement Platform for a Full-Cycle Software Development Company

innowise.com
Information technology
Business services
Consulting

Challenges in Lead Conversion and Personalized Marketing

The client faces challenges in efficiently capturing and nurturing leads through their website contact form, ensuring GDPR-compliant data processing, and delivering personalized marketing materials at scale to potential clients in diverse industries.

About the Client

International full-cycle software development company specializing in delivering end-to-end IT solutions for enterprises and startups

Key Goals for Platform Development

  • Implement automated lead capture and segmentation system
  • Create GDPR-compliant data processing workflows
  • Develop personalized marketing material delivery mechanisms
  • Enhance client engagement through targeted communication

Core System Functionalities

  • Interactive contact form with dynamic consent management
  • Automated email campaign system with personalization tags
  • Lead scoring and segmentation dashboard
  • Multi-language content management system
  • Real-time analytics for campaign performance tracking

Technology Stack Preferences

React.js
Node.js
MongoDB
AWS
SendGrid API

System Integration Requirements

  • CRM system (Salesforce/HubSpot)
  • Google Analytics
  • Payment gateway
  • Third-party identity verification

Non-Functional Requirements

  • ISO 27001 compliance
  • 99.9% uptime SLA
  • Multi-tenancy architecture
  • Real-time data encryption
  • Horizontal scalability

Expected Business Outcomes

Projected 40% increase in lead conversion rates through automated nurturing, 60% reduction in manual marketing tasks via automation, and enhanced client acquisition across 15+ target industries through personalized engagement strategies.

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