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Development of a Lead Generation and Marketing Automation Platform

innowise.com

Information technology

Business services

eCommerce

Health & Fitness

Current Lead Management Challenges

Inefficient manual handling of client contacts, lack of personalized marketing automation, and fragmented data management systems hinder effective client acquisition and retention strategies.

About the Client

International full-cycle software development company serving diverse industries with custom IT solutions

Key Project Goals

Streamline lead capture and nurturing processes
Implement automated personalized marketing campaigns
Centralize client data management
Enhance conversion tracking and analytics

Core System Requirements

Multi-channel contact form integration
AI-powered lead scoring system
Email marketing automation with personalization
Client journey tracking dashboard
GDPR-compliant data management framework

Technology Stack Preferences

React.js for frontend

Node.js with NestJS framework

MongoDB for document storage

AWS cloud infrastructure

Serverless architecture components

Critical System Integrations

CRM system integration (Salesforce/HubSpot)
Email service providers (SendGrid/Amazon SES)
Analytics tools (Google Analytics/Mixpanel)
Payment gateway integration

Non-Functional Requirements

99.9% system availability SLA
Real-time data processing capabilities
Enterprise-grade security with SOC 2 compliance
Horizontal scalability for global operations

Expected Business Impact

Projected 40% increase in lead conversion rates through automated nurturing, 60% reduction in manual data management tasks, and 25% improvement in marketing ROI through personalized campaign optimization.