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Development of a Full-Cycle Software Solutions Platform with Enhanced Client Engagement and Data Privacy Compliance

innowise.com

Information technology

Business services

eCommerce

Challenges in Client Acquisition and Data Privacy Compliance

Inefficient lead capture processes, lack of personalized marketing automation, and the need to ensure compliance with data privacy regulations (e.g., GDPR) while maintaining seamless client engagement.

About the Client

An international full-cycle software development company founded in 2007, serving 2000+ IT professionals delivering software solutions globally.

Key Goals for Platform Development

Streamline client lead capture and contact management
Implement automated personalized marketing workflows
Ensure compliance with data privacy regulations
Enhance client engagement through targeted communication

Core Platform Functionalities

Contact form with consent management and data encryption
Personalized marketing material delivery system
Automated email response engine with tracking
Client data management dashboard with segmentation
Compliance audit trail and reporting tools

Technology Stack Preferences

React.js

Node.js

MongoDB

AWS

GDPR-compliant frameworks

Third-Party System Integrations

CRM platforms (e.g., Salesforce)
Email marketing tools (e.g., Mailchimp)
Analytics platforms (e.g., Google Analytics)

Non-Functional Requirements

Scalable architecture for global user base
High-level data encryption and security protocols
Cross-platform compatibility (web, mobile)
Real-time performance monitoring

Expected Business Impact

Increased lead conversion rates by 30%, reduced manual compliance efforts by 50%, improved client retention through personalized engagement, and ensured adherence to international data privacy standards.