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Development of a Full-Cycle Software Development Service Platform with Marketing Automation

innowise.com

Information technology

Business services

Advertising & marketing

Challenges in Lead Capture and Marketing Personalization

Inefficient manual processes for collecting client contacts and distributing marketing materials, lack of automated systems for personalized communication, and need for GDPR-compliant data handling during lead generation.

About the Client

International full-cycle software development company specializing in delivering customized IT solutions for global clients

Key Goals for Marketing and Client Engagement Platform

Create a secure contact submission system with automated email distribution
Implement GDPR-compliant data processing workflows
Enable personalized marketing material delivery based on user preferences
Streamline client onboarding and service inquiry management

Core System Capabilities

Multi-language contact form with email validation
Automated marketing material distribution engine
User preference tracking for personalized content delivery
GDPR-compliant data processing workflows
Client portal for accessing shared materials

Technology Stack Requirements

React

Node.js

MongoDB

AWS

SendGrid

External System Integrations

CRM system
Email marketing platform
Analytics tools

System Quality Attributes

Data encryption at rest and in transit
99.9% system availability
Scalable cloud infrastructure
Multi-language support
Accessibility compliance

Expected Business Outcomes

200% increase in lead conversion rates through personalized marketing automation, 60% reduction in manual data processing efforts, and enhanced client satisfaction through immediate access to tailored resources while maintaining full regulatory compliance.