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Development of a Custom POS System with Personalized Marketing Capabilities

innowise.com

Information technology

Business services

eCommerce

Financial services

Challenges in Lead Capture and Personalized Marketing Automation

Inefficient lead capture process through website forms, lack of automated personalized marketing workflows, difficulty tracking campaign effectiveness, and challenges in maintaining compliance with data privacy regulations while delivering targeted content.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating tailored software solutions for global clients

Key Goals for the New Development

Implement automated lead capture and qualification system
Develop personalized marketing automation workflows
Integrate multi-channel campaign tracking capabilities
Ensure GDPR/CCPA compliance in all marketing operations
Create real-time analytics dashboard for campaign performance monitoring

Core System Functionalities

Smart contact form with dynamic field validation
Personalized content delivery engine
Email campaign management with A/B testing
Multi-touch attribution tracking
Real-time dashboard with customizable KPIs

Technology Stack Requirements

React.js

Node.js

MongoDB

AWS Cloud Services

SendGrid API

System Integration Needs

CRM System (Salesforce)
Payment Gateways
Google Analytics 4
Mailchimp API

Performance and Security Requirements

99.9% system uptime SLA
End-to-end encryption
Role-based access control
Horizontal scalability
Sub-200ms API response times

Expected Business Outcomes

Projected 40% increase in qualified lead conversion rates through automated nurturing, 30% reduction in marketing campaign deployment time, 25% improvement in customer retention metrics, and full compliance with global data privacy regulations, resulting in enhanced client trust and reduced legal risk.