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Development of a Comprehensive Software Solution for Personalized Marketing and Client Engagement

innowise.com

Information technology

Business services

eCommerce

Challenges in Client Engagement and Marketing Personalization

Innowise faces difficulties in efficiently capturing and processing client contacts, delivering personalized marketing materials, and automating follow-up processes. Manual data handling and lack of integrated systems hinder scalability and client satisfaction.

About the Client

An international full-cycle software development company providing tailored IT solutions for businesses across various industries.

Key Goals for Enhanced Client Interaction

Implement a seamless lead capture and contact management system
Develop personalized marketing material delivery mechanisms
Automate client onboarding and follow-up workflows
Enhance data security and compliance with privacy regulations

Core System Functionalities

Interactive contact submission form with validation
Personalized marketing material generation dashboard
Automated email campaign system
Client data analytics and reporting tools
Integration with existing CRM systems

Technology Stack Preferences

React.js

Node.js

MongoDB

AWS

Python

External System Integrations

CRM platforms (e.g., Salesforce)
Email marketing services (e.g., Mailchimp)
Analytics tools (e.g., Google Analytics)
Payment gateways for premium services

Non-Functional Requirements

Scalable architecture to handle 10,000+ concurrent users
End-to-end data encryption and GDPR compliance
99.9% system uptime guarantee
Responsive design for cross-device compatibility

Expected Business Impact of Enhanced Marketing and Client Engagement

The solution will reduce manual data processing by 70%, increase lead conversion rates by 40%, and improve client retention through personalized interactions. Automated workflows will cut onboarding time by 50%, while enhanced analytics will provide actionable insights for strategic decision-making.