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Develop a Marketing Automation Overview System

innowise.com

Information technology

Business services

Advertising & marketing

eCommerce

Challenge: Lead Generation & Marketing Material Delivery

The current process of providing an overview to potential clients involves manual data collection and email distribution, potentially leading to inefficiencies and delayed communication. The lack of a centralized system hinders personalized marketing material delivery and tracking.

About the Client

Innowise is an international fullcycle software development company founded in 2007, providing software solutions to other professionals worldwide.

Project Goals

Automate the process of capturing lead information from website submissions.
Facilitate personalized marketing material delivery based on captured data.
Improve lead nurturing and engagement through automated communication workflows.
Enhance the efficiency of marketing operations.

System Functionality

Lead capture form integration with the website.
Data storage and management of lead information.
Segmentation of leads based on defined criteria.
Personalized email campaign creation and delivery.
Automated email workflows (e.g., welcome series, follow-ups).
Tracking of email open rates, click-through rates, and conversions.
Integration with existing CRM or marketing tools (if applicable).

Technology Preferences

Cloud-based platform (e.g., AWS, Azure, Google Cloud).

API integration capabilities.

Secure data storage and transmission.

Scalable architecture.

Integration Needs

Website form integration.
Email marketing platform (e.g., SendGrid, Mailchimp).
CRM system (e.g., Salesforce, HubSpot) - optional.

Non-Functional Requirements

High availability and reliability.
Data security and privacy compliance.
Scalability to handle growing volumes of data and traffic.
Performance and responsiveness.

Expected Business Impact

The implementation of this marketing automation system is expected to improve lead generation efficiency, enhance customer engagement, and ultimately drive revenue growth. Automation will reduce manual effort, improve personalization, and provide better insights into marketing campaign performance. This will result in a more effective and scalable marketing strategy.