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Contact Management and Marketing Automation System
  1. case
  2. Contact Management and Marketing Automation System

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Contact Management and Marketing Automation System

innowise.com
Information technology
Advertising & marketing
eCommerce
Education

Current Lead Management Inefficiencies

Manual handling of contact requests leads to potential data processing delays, inconsistent personalized marketing delivery, and challenges in tracking form submission conversions across multiple industries.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Digital Transformation Goals

  • Automate contact information collection and processing
  • Implement GDPR-compliant data handling workflows
  • Enhance personalized marketing material delivery capabilities
  • Improve cross-industry client acquisition tracking

Core System Requirements

  • Multi-language contact form builder
  • Real-time data encryption and compliance management
  • Personalized marketing material generation engine
  • Cross-platform analytics dashboard for conversion tracking

Technology Stack Preferences

React
Node.js
AWS
MongoDB

System Integration Needs

  • Email marketing platforms (SendGrid)
  • CRM systems (Salesforce)
  • Analytics tools (Google Analytics)

Performance Requirements

  • 24/7 system availability
  • Data processing latency <200ms
  • Enterprise-grade security protocols
  • Horizontal scalability for global operations

Business Value Projections

Expected 40% reduction in lead processing time, 25% increase in marketing campaign conversion rates, and 60% improvement in cross-industry client segmentation capabilities within the first year of implementation.

More from this Company

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Implementation of Personalized Marketing Automation System with GDPR-Compliant Contact Management
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Personalized Marketing Campaign and Contact Management System