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Client Onboarding and Marketing Automation System
  1. case
  2. Client Onboarding and Marketing Automation System

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Client Onboarding and Marketing Automation System

innowise.com
Information technology
Advertising & marketing
eCommerce
Financial services

Client Onboarding and Data Collection Challenges

Need to streamline client contact collection through website forms while ensuring compliance with data privacy regulations (like GDPR) and automating personalized marketing material distribution post-form submission.

About the Client

International full-cycle software development company with 2000+ IT professionals

Project Goals

  • Develop a secure web form system with dynamic consent management
  • Automate marketing material delivery based on user-submitted data
  • Ensure compliance with data protection regulations
  • Integrate with existing CRM and email marketing platforms

Core System Functionalities

  • Multi-field contact form with conditional consent checkboxes
  • Real-time data validation and error handling
  • Automated email template generation based on user inputs
  • Encrypted data storage with audit trails
  • Admin dashboard for submission tracking

Technology Stack Requirements

React.js for frontend components
Node.js with Express for backend API
MongoDB for document storage
AWS Lambda for serverless email automation
GDPR-compliant data encryption protocols

System Integrations

  • Email marketing platform (e.g., Mailchimp/SendGrid)
  • CRM system (e.g., Salesforce)
  • Analytics dashboard (e.g., Tableau)
  • Third-party identity verification services

Non-Functional Requirements

  • 99.9% system uptime SLA
  • Sub-200ms form submission response time
  • Role-based access control (RBAC)
  • Automated data anonymization after retention period
  • Horizontal scalability for traffic spikes

Business Impact Projections

Expected 40% reduction in manual data processing efforts, 25% increase in qualified lead conversion through personalized marketing, and full compliance with global data protection regulations, reducing legal risk exposure by 60%.

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