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Automated Client Contact and Marketing Material Distribution System

innowise.com

Information technology

Advertising & marketing

eCommerce

Education

Current Lead Management Inefficiencies

Manual handling of client contact requests leads to delayed response times, potential data privacy compliance risks, and missed opportunities for personalized marketing material distribution. Existing form submission process lacks automation and analytics capabilities.

About the Client

International full-cycle software development company with 2000+ IT professionals, specializing in creating customized software solutions for global clients

Digital Transformation Goals

Implement automated contact collection and email distribution system
Ensure GDPR and data privacy compliance
Enable personalized marketing material delivery based on user profile
Create real-time analytics dashboard for lead tracking
Improve conversion rates through streamlined communication

Core System Requirements

Interactive contact form with dynamic field validation
Consent management system for data processing
Automated email campaign trigger based on user inputs
Customizable marketing material library with version control
Real-time submission tracking dashboard
Multi-language support for global operations

Technology Stack Requirements

React.js for front-end interface

Node.js with Express for backend services

MongoDB for document storage

AWS Lambda for serverless automation

SendGrid API for email delivery

Google Analytics 4 integration

System Integration Needs

CRM system (HubSpot/Salesforce)
Marketing automation platform
Customer support ticketing system
Cloud storage for document management
Identity verification services

Performance and Security Requirements

99.9% system uptime SLA
End-to-end encryption for data security
Role-based access control (RBAC)
Horizontal scalability for traffic spikes
WCAG 2.1 accessibility compliance
Multi-region data redundancy

Business Value Projections

Implementation expected to reduce lead response time by 70%, increase marketing material delivery accuracy by 90%, and improve overall lead conversion rates by 40% within the first year. Compliance automation should reduce data privacy risks by 85% while analytics capabilities enable data-driven marketing optimizations.