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WordPress Website Revamp for Non-Profit Organization

fivejars.com

Non-profit

Current Website Challenges

The existing WordPress website for Catholic Charities D.C. (established in 2018) suffers from outdated design, poor usability, complex navigation, limited content management capabilities, and an inadequate search functionality. The lack of documentation and technical expertise within the communications team further hinders content updates and website maintenance. The site fails to effectively engage key audiences (individuals seeking help, volunteers, donors, and partners) and doesn't adequately highlight the organization’s impact.

About the Client

Largest independent social services agency in the Washington D.C. region, providing food, shelter, medical care, and various support programs to vulnerable populations.

Project Goals

Enhance user experience for all website visitors.
Simplify content management for the communications team.
Improve website navigation and information architecture.
Modernize the website's visual design to appeal to a broader audience.
Increase website traffic and engagement.
Improve the discoverability of programs, volunteer opportunities, and donation options.
Enable a more streamlined and user-friendly donation process.

Core Functionalities

Program Finder with advanced filtering (type, location, age, etc.).
Volunteer Calendar with subscription options and a customizable widget.
Customizable contact forms for various purposes (program inquiries, volunteer applications, donation requests).
Robust content management system (CMS) with a user-friendly interface.
Enhanced search functionality with relevant results.
Clear pathways and intuitive navigation for all user personas.

Preferred Technologies

WordPress

REST API (for program finder)

Responsive Design

Required Integrations

Google Calendar API
iCalendar API
Outlook 365 API

Non-Functional Requirements

Scalability to handle increasing traffic and content volume.
High performance and fast loading times.
Security to protect user data and prevent unauthorized access.
SEO-friendliness for improved search engine visibility.
Accessibility compliance (WCAG guidelines).

Expected Business Impact

The revamped website is expected to significantly improve user engagement, increase the number of program participants and volunteers, boost donations, and enhance the overall visibility and impact of Catholic Charities D.C. The streamlined content management system will reduce the burden on the communications team, allowing them to focus on other strategic initiatives. The modern design will strengthen the organization's brand image and attract a wider audience.