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National On-Demand Health & Wellness Platform Development

fivejars.com

Health & Fitness

Non-profit

Community Services

Challenges During Pandemic Lockdowns

Need to rapidly transition in-person fitness services to a digital platform due to sudden lockdowns, while maintaining member engagement through scalable infrastructure, intuitive content management, and seamless user authentication during unprecedented global demand.

About the Client

A national non-profit organization focused on community health, wellness, and social impact initiatives

Strategic Project Goals

Launch a scalable on-demand workout platform within 5 days of project initiation
Develop a custom CMS for easy content addition and platform updates
Implement robust user authentication for personalized experiences
Support global traffic with zero downtime during peak usage periods
Enable A/B testing for continuous user journey optimization

Core Platform Capabilities

Intuitive CMS for instructor-led content uploads
User registration and personalized workout planning
Video streaming infrastructure with content delivery network
A/B testing framework for user experience optimization
API integrations for marketing automation and analytics

Technology Stack Requirements

Drupal

Vue.js

JSON API

Cloud Infrastructure (AWS/Azure)

Third-Party System Integrations

A/B testing platform (e.g., Optimizely)
Video marketing software API
User analytics tools
National YMCA database (future-state)

Operational Requirements

Horizontal scalability to handle 1M+ users in first month
99.99% uptime SLA during peak hours
Enterprise-grade authentication security
Global content delivery with <2s load times

Expected Business Outcomes

Enable 200+ YMCAs to maintain member engagement during lockdowns with immediate access to 1000+ workout videos, achieve 500K+ weekly active users within first month, and establish foundation for future digital wellness offerings while maintaining brand loyalty during crisis periods.