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Digital Transformation and Web Presence Consolidation for Educational Association

fivejars.com

Education

Non-profit

eCommerce

Challenges in Digital Presence and User Experience

Outdated web presence with inconsistent branding, poor navigation, and technical debt. Difficulty managing 70+ microsites, non-compliant accessibility standards, fragmented membership systems, and lack of centralized content management. Inefficient e-commerce experience and disjointed single sign-on integration across multiple platforms.

About the Client

Premier professional association for special education educators focused on advancing success for children with exceptionalities

Digital Transformation Goals

Create unified digital ecosystem with centralized content management
Improve brand consistency across all platforms
Implement mobile-friendly responsive design with 508 compliance
Migrate to scalable CMS platform with enhanced administrative tools
Streamline membership purchasing journey with integrated SSO
Centralize e-commerce and event management systems

Core System Requirements

Responsive website design with accessibility compliance
Drupal CMS implementation with layout builder templates
Single Sign-On integration with iMIS system
Centralized store for publications and merchandise
Event registration and microsite framework
Robust tagging system for content discovery

Technology Stack

Drupal CMS

iMIS Integration

Layout Builder

Responsive Web Design Frameworks

System Integrations

iMIS Membership System
e-Commerce Platform
Event Management System
Analytics Suite

Operational Requirements

Scalable architecture for 70+ microsites
WCAG 2.1 AA accessibility compliance
Cross-browser compatibility
High-performance load times
Role-based access control

Expected Business Outcomes

Anticipated 25% increase in user engagement metrics, 30% reduction in bounce rate, and 40% improvement in content management efficiency. Streamlined membership acquisition process with centralized digital experience across all devices, leading to increased revenue and brand consistency.