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Existing video content management system lacked support for live events, required manual multi-step publishing processes, caused frequent data entry errors, and failed to integrate with modern video platforms. The transition from Vimeo to YouTube created workflow inefficiencies, while member-only content management and TNEW integration capabilities remained underutilized.
Historic site and cultural institution offering visitor experiences, educational programs, and membership services through digital and physical channels
Projected annual savings of 200+ staff hours through automation, 90% reduction in content management errors, and 20% increase in digital engagement metrics. The solution will support scalable growth in video content volume while maintaining compliance with membership access controls and providing analytics-driven optimization opportunities.