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Consolidation of Multi-Site WordPress Platform into Unified Open Y Website with Enhanced User Experience and SEO Optimization

fivejars.com

Health & Fitness

Non-profit

Education

Challenges with Fragmented Digital Presence

Maintaining eight replicated WordPress websites caused inconsistent user experiences, poor SEO performance, high bounce rates (55%), inefficient content management, and limited mobile accessibility. Disconnected program scheduling systems reduced operational efficiency.

About the Client

A community organization operating six health/fitness facilities, 20+ childcare locations, and youth/family services programs across two counties.

Digital Transformation Goals

Consolidate eight websites into a single Open Y platform with branch-specific landing pages
Improve user navigation and content discoverability
Enhance mobile responsiveness across all devices
Integrate centralized program search/scheduling functionality
Optimize SEO to increase organic traffic and membership conversions
Ensure compliance with Section 508 accessibility standards

Core System Requirements

Open Y template customization with YMCA brand compliance
Branch-specific landing pages with localized content
Interactive program search with filters (location, time, class type)
Responsive design for desktop, tablet, and mobile
Integrated SEO optimization tools
Accessible interface meeting Section 508 standards

Technology Stack

Open Y

WordPress

PHP

MySQL

JavaScript

System Integrations

GroupEx Pro (scheduling)
ACTIVE Net (registration)

Non-Functional Requirements

Full responsiveness across all device resolutions
WCAG 2.1 AA accessibility compliance
99.9% uptime SLA
Page load time < 3 seconds
Cross-browser compatibility (Chrome, Firefox, Safari, Edge)

Expected Business Outcomes

Anticipated 20-25% reduction in bounce rate, 120% increase in average session duration, and 125% growth in page views per session. Unified platform will streamline content management, improve local SEO visibility, and enhance member engagement through simplified program discovery.