Website Performance Optimization and Feature Enhancement for an Online Product Comparison Platform

The platform experiences slow load times and suboptimal performance, limiting user engagement and conversions. Additionally, outdated framework versions hinder SEO rankings and restrict the development of new functionalities. The client needs to modernize their infrastructure, enhance website speed, and improve overall usability to attract more traffic and increase sales.

A mid-sized eCommerce platform specializing in price comparison of physical products, aiming to improve user experience, search engine visibility, and operational performance.

• Achieve at least a 20% improvement in website speed and performance metrics.
• Increase click-through rates (CTR) and overall conversion rates through UX enhancements.
• Migrate the existing platform to the latest framework versions to ensure security and scalability.
• Improve SEO readiness for better search engine rankings.
• Develop new functionalities and optimize existing code to support future growth.
• Enhance infrastructure with upgraded servers to support higher traffic volumes.

• Upgrade and migrate the platform to the latest framework and PHP versions (e.g., from previous CMS to a modern CMS framework).
• Implement performance optimization techniques, including code refactoring and server enhancements.
• Build a customizable API service to support third-party integrations and internal functionalities.
• Develop advanced search capabilities utilizing search engines like Apache Solr or Redis for quick product comparisons.
• Enhance UX/UI design for better usability and accessibility.
• Optimize backend systems for efficient data retrieval and reliability.
• Integrate with external systems such as product data feeds and analytics APIs.

• Product data feed APIs for real-time pricing information.
• Search engine APIs or custom search solutions (e.g., Apache Solr).
• Analytics tools to monitor traffic, user behavior, and conversions.
• Server and hosting environment for migration and performance improvements.

• Achieve a minimum 20% increase in website load speed post-implementation.
• Ensure platform scalability to handle increased traffic volumes.
• Maintain high availability and uptime (e.g., 99.9% uptime).
• Implement security best practices to safeguard user data and prevent breaches.
• Design for modularity and ease of future feature expansion.

The project aims to significantly enhance user engagement and satisfaction, leading to higher traffic and increased sales conversions. Expected outcomes include at least a 20% boost in website speed and performance, improved search engine rankings, and a measurable rise in click-through and conversion rates, driving growth for the platform.