The client faces difficulties in effectively informing audiences about show events, updating real-time participant and juror information, and enabling viewer interaction during live broadcasts, leading to decreased viewer engagement and participation.
A mid-sized television network producing live entertainment programs seeking to extend viewer engagement through digital platforms.
The new platform aims to significantly increase viewer interaction and engagement, ensure real-time transparency with vote counts, and provide a seamless online experience aligned with live broadcast events. Expected outcomes include enhanced audience retention, higher participation rates during the show, and a measurable boost in viewer satisfaction and brand loyalty.