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Developing an Interactive Web Platform for a Live Talent Show with Audience Engagement Features
  1. case
  2. Developing an Interactive Web Platform for a Live Talent Show with Audience Engagement Features

Developing an Interactive Web Platform for a Live Talent Show with Audience Engagement Features

magneticpoint.com
Media
Telecommunications

Challenge of Enhancing Audience Engagement and Information Accessibility for Live Talent Show Broadcasts

The client faces difficulties in effectively informing audiences about show events, updating real-time participant and juror information, and enabling viewer interaction during live broadcasts, leading to decreased viewer engagement and participation.

About the Client

A mid-sized television network producing live entertainment programs seeking to extend viewer engagement through digital platforms.

Goals for Building a Dynamic, Interactive Show Website to Boost Viewer Engagement

  • Create a user-friendly website with a modern design that reflects the live show’s branding and appeal.
  • Implement features allowing viewers to stay informed with real-time updates on participants, jurors, and show events.
  • Integrate interactive elements such as online audition participation and SMS voting systems to facilitate audience participation during live broadcasts.
  • Enable the display of real-time vote counts and other user engagement metrics to enhance transparency and viewer involvement.
  • Design the website to support high traffic volumes and ensure fast, reliable performance during live events.

Core Functional Specifications for the Interactive Live Talent Show Platform

  • Content Management System (CMS) for managing participant, juror, and event information with live updates.
  • Interactive online audition module allowing users to submit entries directly through the website.
  • SMS voting system integrated with the website to capture and display live viewer votes.
  • Real-time display of vote counts per contestant during broadcasts.
  • Responsive UI with modern look & feel that aligns with the television show's branding.
  • Notification and alert features to update users on show progress, new votes, and upcoming events.

Technology Preferences for Building a Robust, Scalable Show Website

HTML5
CSS3
JavaScript

Essential External Integrations for Audience Participation and Real-Time Data

  • External widget for online audition submissions.
  • SMS gateway API for voting and user notifications.
  • Live data feeds for vote counts and show updates.

Performance and Security Requirements for Live Event Engagement Platforms

  • High scalability to handle large concurrent user traffic during live broadcasts.
  • Low latency for real-time updates and vote counting.
  • Security protocols to protect user data and prevent vote manipulation.
  • Responsive design optimized for various devices including desktops, tablets, and smartphones.

Anticipated Outcomes and Business Benefits of the Interactive Show Website

The new platform aims to significantly increase viewer interaction and engagement, ensure real-time transparency with vote counts, and provide a seamless online experience aligned with live broadcast events. Expected outcomes include enhanced audience retention, higher participation rates during the show, and a measurable boost in viewer satisfaction and brand loyalty.

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