Development of a Mortgage Comparison Platform with Dynamic Offer Management

The client requires a robust platform to accurately manage and display mortgage offers from multiple banks, ensuring data integrity, consistency, and timely updates to support informed customer decision-making. The existing solution faces difficulties in offering dynamic tools and managing extensive mortgage data efficiently.

A large online financial services portal specializing in mortgage education, comparison tools, and client lead generation.

• Implement a comprehensive module to manage mortgage offers from various financial institutions, allowing continuous updates and parameter management.
• Develop an intuitive content management system (CMS) to handle articles, educational tutorials, and mortgage knowledge bases.
• Create responsive mortgage calculation tools and online comparison calculators to enhance user engagement.
• Achieve measurable growth in portal traffic and lead conversion, aiming for a 100% increase in monthly visits and significant lead generation improvements.
• Ensure SEO optimization and seamless integration of the platform with external marketing and analytics tools.

• Mortgage offer modules that handle parameters from different banking institutions with easy update capabilities.
• A content management system (CMS) for articles, tutorials, and educational resources.
• Mortgage calculators and online comparison tools with real-time data updating.
• SEO-friendly architecture to boost visibility and organic traffic.
• User interface designed with UX/UI best practices for improved engagement and navigation.

• Mortgage offer data feeds from banking systems
• SEO and marketing analytics tools
• Content delivery networks (CDNs) for performance optimization

• Scalability to handle increased traffic, targeting up to 60,000 visits per month.
• High performance for real-time calculations and data updates.
• Security measures to protect sensitive financial data and user information.
• Reliable uptime and minimal downtime for critical modules.
• Maintainability and ease of updates for mortgage data and content.

The platform is expected to double website traffic, reaching approximately 60,000 visits per month, and generate around 50 quality leads per month at its peak. These improvements will significantly enhance user engagement, data accuracy, and lead conversion, positioning the client as a leading authority in mortgage comparison services.