Development of a Scalable Price Comparison Platform for FMCG Sector

The client faces difficulties in aggregating and maintaining an extensive database of products and prices from numerous online shops and physical retail chains. They lack a unified platform capable of providing real-time, comprehensive price comparisons across multiple retail channels, which hampers their ability to deliver value to consumers and remain competitive in the FMCG sector.

A large-scale retail aggregator aiming to provide consumers with comprehensive price comparison data across both online and brick-and-mortar stores in the FMCG market.

• Build a robust, scalable website capable of managing a database of over 400,000 products with real-time price updates.
• Integrate data from nearly 300 online retailers and over 50 physical retail chains to provide comprehensive coverage.
• Achieve a significant increase in user engagement, aiming for at least a 50% growth in monthly active users.
• Enhance system performance to support over 300,000 unique visitors and 1 million visits per month.

• A centralized database with over 400,000 products and multi-source price data.
• An advanced search engine capable of filtering and sorting products efficiently.
• User-friendly interface with responsive design suitable for mobile and desktop.
• Content management system facilitating easy updates and data management by content teams.
• Real-time data integration from various retail APIs and data sources.
• Support for multiple data sources and APIs for seamless updates.
• Backend administration tools for managing product data, sources, and user activity.
• Implementation of advanced SEO techniques to optimize visibility.

• APIs for online retail data feeds
• APIs for physical retail chain pricing data
• Search engine optimization tools and analytics platforms
• Hosting and SLA management services

• System scalability to handle increasing user activity up to 300,000+ unique visitors per month
• High availability with minimal downtime through SLA-based hosting
• Fast response times achieving sub-second search and page load times
• Data security and privacy compliance given the volume of retail data

The new platform is anticipated to significantly enhance user engagement, leading to an increase of approximately 50% in monthly active users. It will facilitate comprehensive price comparison coverage, support millions of consumer queries monthly, and establish a competitive edge within the FMCG retail sector by providing timely, accurate, and accessible price data.