Website Modernization for Certification Organization to Enhance Engagement and Support Growth

The organization’s existing website, last updated in 2012, is outdated, confusing, and unresponsive, hindering user engagement and operational efficiency. Its infrastructure needs a comprehensive overhaul to support the organization’s expanding credentials and serve diverse stakeholders—including technicians, employers, and educators—effectively. The current platform limits accessibility on mobile devices and hampers future growth with rigid content structures.

A large healthcare certification body responsible for credentialing professionals and providing certification programs, aiming to improve user experience and scalability of their online platform.

• Increase credential application volumes by at least 30% within the first year post-launch.
• Boost overall website traffic by approximately 125%, including increased mobile user engagement.
• Improve active user sessions by around 28%, indicating higher user retention and interaction.
• Develop a responsive, mobile-friendly website to ensure accessible and intuitive user experiences across devices.
• Implement a flexible content management system to streamline updates and facilitate future expansion of credential offerings.
• Redesign key informational resources, such as policy guides, into interactive, easily navigable formats to enhance clarity and user experience.

• Dual user pathways: one providing access to all credentials, another personalized based on whether the user is an organization or a technician.
• Responsive design architecture to ensure full functionality on desktops, tablets, and smartphones.
• A modular, scalable content management system supporting future credential offerings and content updates.
• An interactive, easily navigable digital policy guidebook replacing static PDFs for better accessibility and updates.
• Streamlined application submission process linked to backend verification systems.
• A user-friendly interface designed to enhance accessibility and engagement for diverse stakeholder groups.

• Backend systems for credential verification and application processing
• User account management and authentication services
• Analytics and user engagement tracking tools
• Content delivery network (CDN) for optimized performance

• The platform must support at least a 125% increase in overall traffic and user sessions within the first year.
• Responsive design to ensure consistent performance and accessibility across devices.
• Secure handling of user data and application submissions, complying with relevant privacy standards.
• Easy administrative access to update and expand content rapidly without technical barriers.
• Reduced content update time, moving away from cumbersome static PDF updates to dynamic content management.

A modernized, user-friendly website is expected to significantly enhance stakeholder engagement, resulting in a 30% increase in credential applications, over a 125% growth in overall website traffic, and a 28% rise in active user sessions within the first year. The scalable infrastructure will support future credential expansions, improve operational efficiency through streamlined content updates, and elevate the organization’s online presence as a trusted provider of professional certification in the healthcare sector.