Modernizing Legacy Healthcare Information Portal for Enhanced User Engagement and Real-Time Data Management

The organization is facing difficulties due to an outdated legacy website built on obsolete technologies, which hampers the ability to perform real-time research, update client information, and implement timely website changes. The existing platform lacks mobile responsiveness, limiting access across devices and restricting outreach efforts. Integration with modern services is limited, reducing operational efficiency and user engagement.

A mid-sized healthcare organization providing drug safety, patient information, and medication safety resources through a central online portal.

• Develop a fully responsive, mobile-friendly website to expand user reach across desktops, tablets, and smartphones.
• Implement a custom solution with modern technologies to enable real-time research, client portal updates, and website modifications.
• Streamline back-office processes to reduce website update and maintenance time by at least 63%.
• Increase user engagement and subscriptions by at least 35% through improved UI/UX and automated updates.
• Enhance website speed and responsiveness to improve user navigation and interaction.

• A custom-built website using modern technologies such as PHP and Apache that supports real-time data updates and content management.
• A subscriber/client portal with intuitive UI/UX designed to enable users to access drug safety information within three clicks or less.
• An integrated eCommerce platform for secure purchases and subscription management with real-time processing of transactions.
• Automated notification system to alert subscribers of changes in drug information and monthly newsletters.
• Documentation and training resources for administrators and staff to understand system capabilities.

• External drug and medication databases for real-time updates
• Email and notification services for automated alerts and newsletters
• Secure payment gateways for subscription and purchase processing

• Website must be fully responsive across all devices, including desktops, tablets, and smartphones.
• Page load times to be optimized to ensure high responsiveness and user engagement.
• System should support a 12% increase in user subscriptions and inquiries after launch.
• Security protocols to safeguard user data and payment information, compliant with relevant data protection standards.
• Automated update mechanisms to reduce website maintenance time by at least 63%.

The new system is expected to significantly increase brand involvement and user engagement, with projections of a 35% rise in client interaction and overall subscriptions. Enhanced website responsiveness and functionality will facilitate reaching a broader audience, including mobile users, leading to increased consumer discovery and subscription growth. Additionally, streamlined processes and automated updates will reduce manual maintenance efforts by approximately 63%, resulting in operational efficiencies.