Integrated Corporate and Brand Website Platform for Enhanced Product Visibility and Customer Engagement

The company operates multiple static websites for individual brands, resulting in inconsistent branding, difficulty for customers in locating product information, and lack of a centralized corporate platform. This fragmentation hampers customer engagement, brand recognition, and efficient access to resources such as product details, nutritional information, recipes, and distributor locations, impacting sales and satisfaction.

A mid-to-large-scale manufacturer and marketer of multiple high-quality consumer-focused products seeking to unify their web presence and improve customer access to product information.

• Create a unified, responsive corporate website integrating multiple product microsites with consistent branding.
• Enhance accessibility of product information, including recipes, nutrition, and detailed descriptions.
• Implement a customer service portal for handling inquiries and complaints to improve customer satisfaction.
• Incorporate a geo-location based distributor locator to connect customers with nearby distributors efficiently.
• Achieve measurable increases in website traffic (target: 30-40% growth), improved user engagement (target: over 65%), and streamlined administrative processes to save operational time.

• A main corporate website with brand-specific microsites, each maintaining unique branding yet consistent overall look and feel.
• A product information section including detailed descriptions, images, nutritional facts, and recipe content specific to each product category.
• A customer service portal enabling submission of inquiries, complaints, and feedback.
• A dealer or distributor locator utilizing zip code or geolocation for real-time nearest distributor identification.
• Content management capabilities for easy updates of recipes, product info, and brand messaging.
• Analytics and engagement tracking to monitor visitor behavior and improve content effectiveness.

• Mapping and geolocation services for dealer locator
• Content management and hosting platforms
• Customer inquiry/contact forms integrated with email or CRM systems
• Analytics and tracking tools

• Responsive design compatible across desktop, tablet, and mobile devices
• High performance with page load times under 3 seconds
• Scalability to support increased traffic growth of up to 40%
• Secure handling of customer data and inquiries
• Accessibility compliance (e.g., WCAG standards)

The implementation of a unified, responsive website platform is expected to significantly enhance user experience, leading to an estimated 30-40% increase in website traffic, over 65% user engagement, and improved operational efficiency, saving approximately 5 hours per week in administrative tasks. This consolidation will reinforce brand cohesion, facilitate customer access to product information, and support increased sales and customer satisfaction.