Accessible and User-Friendly Non-Profit Organization Website Redesign

The organization currently operates a static, outdated website that is not mobile-friendly or optimized for search engines. This results in difficulty for users, many of whom are in crisis, to quickly find vital support information. The disorganized site layout hampers navigation and delays assistance, risking lives and reducing engagement. Additionally, the organization lacks an easy-to-update content management system, hindering timely content updates and increasing operational costs.

A community-focused non-profit organization that provides mental health education, advocacy, and crisis support across a broad geographic area.

• Redesign the website for enhanced usability, ensuring intuitive navigation and quick access to critical resources.
• Implement a mobile-responsive design to improve accessibility across devices.
• Increase website traffic and user engagement, aiming for a measurable growth (e.g., 27% traffic increase).
• Enhance online donation capabilities to achieve at least a 30% growth in fundraising conversions.
• Enable the organization to update website content independently, reducing reliance on third-party developers and saving costs.
• Improve search engine rankings by optimizing web copy with targeted keywords.
• Ensure the website loads at least 10 times faster than the previous version to improve user experience.

• Custom content management system enabling staff to update content and images independently.
• Responsive, mobile-friendly design ensuring accessibility across all devices.
• Intuitive site architecture and navigation structure to minimize user search time.
• SEO-optimized web copy with targeted keywords to improve search engine rankings.
• Fast-loading pages, achieving a load time at least 10x faster than previous site performance.
• Integration with online donation platforms to facilitate seamless charitable contributions.
• Analytics tracking for website traffic, user engagement, and donation metrics.

• Online donation processing system
• Web analytics and user behavior tracking tools
• Content editing and management interfaces

• Website load time at least 10x faster than previous website performance
• High availability and uptime for continuous access
• Secure handling of donation transactions and user data
• Scalability to accommodate increased traffic and content expansion over time

The new website is expected to significantly improve user experience and accessibility, leading to a traffic increase of approximately 27%. Enhanced site speed will decrease bounce rates and increase engagement. Optimized donation pathways aim to grow online contributions by at least 30%. Additionally, empowering staff with an easy-to-use CMS will reduce operational costs by thousands of dollars annually, facilitating ongoing content updates and outreach efforts, ultimately supporting the organization’s mission to save lives and strengthen the community.