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Website Migration and User Experience Overhaul with Advanced Functionality Integration
  1. case
  2. Website Migration and User Experience Overhaul with Advanced Functionality Integration

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Website Migration and User Experience Overhaul with Advanced Functionality Integration

fivejars.com
Non-profit
Health & Fitness
Community Services
Education

Challenges with Outdated Digital Infrastructure

The organization's legacy website suffered from a bloated 3,200+ page structure, poor mobile responsiveness, outdated technology stack, and inefficient event management system. This resulted in a 40% bounce rate, difficult content administration, and limited user engagement with programs and membership services.

About the Client

A community-focused nonprofit organization operating multiple community centers, offering fitness programs, childcare, and social impact initiatives across Pierce and Kitsap Counties.

Strategic Digital Transformation Goals

  • Migrate and restructure website content from 3,200+ pages to streamlined 400-page architecture
  • Implement modern user interface with mobile-first design principles
  • Integrate single sign-on (SSO) and membership management system
  • Develop intuitive event discovery and registration platform
  • Reduce bounce rate below 35% through enhanced UX
  • Enable location-based content personalization
  • Establish foundation for future technology upgrades

Core System Capabilities

  • Responsive website with adaptive design across devices
  • Advanced event filtering system with calendar integration
  • Activity Finder tool with age/day/time/location parameters
  • Single sign-on (SSO) integration with TractionRec
  • Location-based content personalization engine
  • Streamlined program registration workflow
  • Centralized content management system with role-based access

Technology Stack Requirements

Open Y framework
WordPress with custom theme development
PHP/MySQL backend
Cloud-based hosting infrastructure
Modern JavaScript frameworks (React/Vue.js)

System Integration Needs

  • TractionRec membership management system
  • Google Analytics 4 for behavioral tracking
  • Payment gateway for program registrations
  • Email marketing platform (Mailchimp/Constant Contact)
  • Social media APIs for event syndication

Operational Requirements

  • 99.9% uptime SLA with redundant hosting
  • Sub-2 second page load times on mobile networks
  • WCAG 2.1 AA accessibility compliance
  • Role-based access control (RBAC)
  • Automated backup and disaster recovery
  • Scalable architecture for future feature additions

Anticipated Business Outcomes

The transformed digital platform is expected to achieve a 10% increase in average session duration, 5% reduction in bounce rate, and 20% improvement in program registration conversions. Streamlined content management will reduce administrative overhead by 30%, while the modern technology stack will enable 50% faster implementation of future updates compared to the legacy system.

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