Website Migration and SEO Optimization for Software Outsourcing Agency

The client is experiencing difficulties in managing their existing website efficiently, with limitations in customizing appearance and content updates, which hampers their ability to attract and engage potential clients. Additionally, their online visibility is not optimal, affecting search engine rankings and organic traffic, leading to missed business opportunities in competitive markets.

A mid-sized software development outsourcing firm that partners with clients across Scandinavia, Central Europe, and North America, specializing in staffing and project-based software solutions.

• Successfully migrate the existing website to a modern, flexible CMS platform to improve manageability.
• Implement responsive, mobile-first design principles to ensure optimal user experience across devices.
• Enhance SEO performance by aligning with the latest search engine guidelines to improve search rankings.
• Increase website speed and performance metrics, including Google PageSpeed scores.
• Develop custom features such as interactive maps, client location displays, and country-specific communication tools to facilitate client engagement.
• Simplify content management workflows to enable resource-efficient updates, even for novice editors.
• Achieve measurable improvements in organic search rankings and website load times.

• Migration of existing website content to a new WordPress platform
• Implementation of a mobile-first responsive design utilizing CSS Grid and efficient image loading techniques (lazy loading)
• Creation of custom blocks including category filters, category buttons, and a client location map built with CSS for performance optimization
• Integration of a country identification feature to provide local dialing codes for potential clients
• Use of CSS carousels instead of JavaScript-powered ones to improve mobile performance
• Configuration for easy content editing, including customization of header, footer, blog, archive, 404 pages, and other editorial components
• Optimized code for clean, efficient responsive layouts

• Mapping service or custom CSS map for displaying client locations
• Geolocation service for identifying client country and providing dialing codes
• SEO tools or plugins to monitor performance and rankings

• Mobile-first architecture with optimized responsiveness
• Page load times improved by lazy loading and CSS performance enhancements, aiming for high scores on Google PageSpeed Insights
• Enhanced security measures aligned with industry best practices for WordPress sites
• Content management interface should be intuitive for users with minimal technical expertise
• System scalability to accommodate future content additions and feature enhancements

By migrating to a modern, SEO-optimized website built with native WordPress features, the client can expect improved search engine rankings, increased organic traffic, and faster page loads, resulting in higher client engagement and conversion. The streamlined content management process will reduce administrative overhead and enable rapid updates, further supporting business growth and market competitiveness.