The client faces difficulties in providing versatile, accessible content across multiple media formats, including audio, video, and static articles, while maintaining platform security, high performance, and low maintenance costs. Additionally, there's a need for flexible content presentation and personalized user access control to improve user engagement and accommodate mobile device usage.
A non-profit digital media publisher focusing on high-quality, fact-verified long-form content across various formats, seeking to enhance user engagement through innovative content delivery and multimedia features.
The new multimedia content platform is expected to significantly improve user engagement by enabling seamless, diverse content consumption experiences, increase content accessibility and personalization, and reduce platform maintenance costs. These improvements are projected to lead to higher user retention, broader reach across devices, and enhanced credibility for the publisher’s authoritative, verified content.