The client manages multiple legacy blogs with extensive amounts of content, including posts, images, and recipes, presented in incompatible formats and categories. Previous attempts at merging failed, resulting in fragmented user experiences and data inconsistency, hindering the organization's ability to serve a dedicated audience of travel, food, and wine enthusiasts effectively.
A small to medium-sized media organization managing multiple content-driven blogs and digital assets, aiming to streamline their digital presence through website consolidation and enhanced content management.
The project aims to enable seamless consolidation of extensive content, resulting in improved user engagement, streamlined content management, and enhanced site performance. The successful implementation is expected to handle large content volumes efficiently, support ongoing updates, and deliver a reliable, modern web platform that elevates the client's digital presence within the media industry.