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Virtual Showroom Development for Shopify Plus Wedding Dress Retailer

digitalsuits.co

Retail

eCommerce

Business Challenges

Lack of collaborative shopping tools for brides coordinating with bridesmaids, absence of native Shopify Plus features supporting wedding-specific purchasing workflows, and need for scalable infrastructure to handle seasonal demand spikes while maintaining brand exclusivity.

About the Client

Premium fashion brand offering luxury wedding dresses, cocktail attire, and elegant workwear for women through two online stores targeting US and European markets

Strategic Goals

Increase bridal collection sales through collaborative shopping experiences
Implement role-based access control for bride/bridesmaid interactions
Integrate wedding date countdown functionality to drive urgency
Achieve 20%+ order growth through targeted virtual showroom features
Ensure cross-store deployment capability for multiple regional markets

Core System Requirements

Bride/bridesmaid role management with invitation system
Dress assignment and size selection workflows
Wedding date countdown timer with automated reminders
Embedded Shopify product catalog integration
AWS-hosted scalable infrastructure with staging environment

Technology Stack

HTML

CSS (Tailwind)

Liquid

Git

AWS

System Integrations

Shopify Plus API
AWS CloudFront
Email Service Provider

Operational Requirements

Auto-scaling infrastructure for seasonal traffic
99.9% uptime SLA during peak wedding seasons
GDPR-compliant data handling for EU customers
Cross-browser compatibility (Chrome, Safari, Firefox)

Expected Business Outcomes

Projected 19% increase in bridal collection sales through collaborative features, 5% improvement in customer retention via personalized showroom experiences, and enhanced brand differentiation through exclusive virtual fitting room capabilities.