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Shopify Ad Tracking Integration Platform
  1. case
  2. Shopify Ad Tracking Integration Platform

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Shopify Ad Tracking Integration Platform

digitalsuits.co
Advertising & marketing
eCommerce

Challenges in Ad Campaign Tracking for Shopify Merchants

Merchants using Shopify lacked an integrated solution to track marketing campaign effectiveness across multiple channels. Existing tools required complex setup, failed to differentiate user actions (e.g., cart additions vs. purchases), and struggled with cross-browser compatibility due to varying cookie policies, leading to incomplete data and suboptimal campaign optimization.

About the Client

A Swedish B2B company providing cloud-based ad tracking software with integrations across platforms like Google Ads, Facebook, and Shopify, offering data-driven insights for optimizing marketing campaigns.

Objectives for Shopify Ad Tracking Integration

  • Develop a seamless Shopify app integration for real-time ad tracking
  • Enable merchants to assign tracking URLs and monitor user actions (e.g., product views, cart additions, purchases)
  • Implement unique offer ID functionality for granular campaign tracking
  • Ensure cross-browser compatibility and edge-case support
  • Provide ongoing technical maintenance and updates

Core Functionalities and Features

  • One-click Shopify App Store installation
  • Domain-based authentication for tracking service integration
  • Offer ID assignment in Shopify product listings
  • User action differentiation (product views, cart additions, purchases)
  • Real-time data synchronization with tracking platform dashboard

Technology Stack

Shopify Polaris
Shopify Extensions
Datadog
AWS
Shopify APIs

External System Integrations

  • Shopify Storefront API
  • Google Ads API
  • Facebook Marketing API
  • TikTok Business API

Non-Functional Requirements

  • Scalable architecture for 10,000+ concurrent users
  • Cross-browser compatibility (Chrome, Safari, Firefox)
  • Real-time data processing under 200ms latency
  • GDPR-compliant data encryption

Expected Business Impact

Projected 150+ Shopify app installations in the first year, driving $350,000+ in annual revenue growth for the client. Merchants will achieve 30% higher campaign ROI through precise tracking of 30+ metrics, while reduced technical support queries (target: 40% decrease) will improve user retention and app store ratings.

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