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Merchants using Shopify lacked an integrated solution to track marketing campaign effectiveness across multiple channels. Existing tools required complex setup, failed to differentiate user actions (e.g., cart additions vs. purchases), and struggled with cross-browser compatibility due to varying cookie policies, leading to incomplete data and suboptimal campaign optimization.
A Swedish B2B company providing cloud-based ad tracking software with integrations across platforms like Google Ads, Facebook, and Shopify, offering data-driven insights for optimizing marketing campaigns.
Projected 150+ Shopify app installations in the first year, driving $350,000+ in annual revenue growth for the client. Merchants will achieve 30% higher campaign ROI through precise tracking of 30+ metrics, while reduced technical support queries (target: 40% decrease) will improve user retention and app store ratings.