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E-commerce Website Revamp with Enhanced Functionality and Performance Optimization
  1. case
  2. E-commerce Website Revamp with Enhanced Functionality and Performance Optimization

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E-commerce Website Revamp with Enhanced Functionality and Performance Optimization

digitalsuits.co
Health & Fitness
eCommerce
Consumer products & services

Challenges in E-commerce Website Enhancement

The client faced challenges in maintaining design consistency, integrating custom features like bundle sales and predictive search, optimizing performance for image-heavy content, ensuring US accessibility compliance, and implementing iterative improvements based on customer feedback.

About the Client

A nutritional supplements company focused on natural health solutions with personalized assistance, producing high-quality, all-natural supplements in the USA.

Objectives for Website Revamp

  • Improve backend operational efficiency and streamline business processes
  • Increase conversion rates through optimized checkout and bundle sales integration
  • Enhance user experience with faster page load times and intuitive navigation
  • Ensure full compliance with US accessibility standards
  • Establish a framework for continuous data-driven improvements

Core Functionalities and Features

  • Custom bundle sales functionality with Skio integration
  • Predictive search implementation for improved product discovery
  • Order tracking system via Track 123 app integration
  • Dynamic FAQ section and responsive product page templates
  • Enhanced checkout process with custom features

Technology Stack

SCSS
HTML
Liquid

Third-Party Integrations

  • Skio (bundle sales)
  • Track 123 (order tracking)
  • Predictive search API

Non-Functional Requirements

  • Page load optimization with lazy image loading
  • WCAG 2.1 AA accessibility compliance
  • Scalable architecture for future feature additions
  • Cross-browser compatibility and responsive design
  • High availability and security standards

Expected Business Impact

The project is expected to deliver a 30% increase in conversion rates through optimized checkout processes, 40% faster page load times improving user retention, full accessibility compliance expanding market reach, and a 25% reduction in operational overhead via streamlined backend systems.

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