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E-commerce Storefront Modernization and User Experience Enhancement
  1. case
  2. E-commerce Storefront Modernization and User Experience Enhancement

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E-commerce Storefront Modernization and User Experience Enhancement

digitalsuits.co
eCommerce
Consumer products & services
Health & Fitness

Business Challenges

Outdated website design hindering sales conversion, lack of flexible marketing tools across customer journey stages, and technical limitations preventing customization and adaptation to evolving market demands.

About the Client

Online retailer specializing in skincare products and customized beauty sets

Strategic Goals

  • Implement a modern, responsive storefront design
  • Migrate to a scalable e-commerce platform with advanced customization capabilities
  • Enhance user experience through intuitive product navigation and personalized marketing
  • Enable dynamic promotional strategies at all buyer journey stages

Core System Requirements

  • Customizable product bundling interface
  • AI-powered product recommendation engine
  • Multi-stage marketing automation workflows
  • Real-time inventory visibility across channels
  • Interactive skincare routine builder

Technology Stack

React.js
Node.js
GraphQL
MongoDB
AWS CloudFront

System Integrations

  • Payment gateway (Stripe/Adyen)
  • CRM (Salesforce/SAP)
  • Marketing analytics (Google Analytics 4)
  • Inventory management system

Performance Criteria

  • 99.95% uptime SLA
  • Sub-2s page load times
  • PCI-DSS compliance
  • Horizontal scalability for flash sales
  • WCAG 2.1 accessibility standards

Business Value

Projected 35% increase in conversion rates through enhanced UX, 25% reduction in marketing campaign deployment time with flexible tools, and 40% improvement in mobile engagement metrics with responsive design.

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