Upgrade and Optimize Non-Profit Organization’s Digital Platform for Improved Engagement and Operational Efficiency

The organization faces issues with outdated website infrastructure, inefficient content editing processes, and limited capabilities to leverage the latest digital features. These challenges hinder member engagement, restrict timely updates to program schedules, and reduce overall customer satisfaction, risking decreased participation and community impact.

A regional non-profit organization with multiple branches seeking to enhance its digital presence, streamline content management, and improve member engagement through technological upgrades.

• Achieve platform upgrade to the latest version of the content management system to ensure stability, security, and access to current features.
• Implement advanced content editing and management features to enhance content creator productivity.
• Integrate with existing CRM and scheduling systems to provide real-time program updates and seamless data flow.
• Develop dynamic program schedule displays with near-real-time updates and printable options.
• Optimize mobile responsiveness of program schedules and other key content areas.
• Improve site search experience utilizing trusted search technologies for increased relevance and usability.
• Enhance overall customer satisfaction and engagement metrics, aiming for measurable improvements in user experience scores.

• Migration to the latest version of the content management system with access to new features
• Streamlined and user-friendly content editing interface for content creators
• Integration with external program and member management systems via APIs to facilitate real-time data access
• Program event framework that displays and updates program schedules dynamically, with printable PDF generation
• Mobile-optimized program schedules and webpage content for enhanced accessibility
• Implementation of a trusted site search solution leveraging popular search technologies, with filtering options for different content types
• Tracking and logging of schedule updates and user interactions for analytics

• CRM system APIs for member and program data synchronization
• Schedule management system APIs for real-time program updates
• PDF generation tools for creating printable schedules
• Search platform API for site search enhancement

• Scalability to support increasing user traffic and content volume
• Performance metrics ensuring page load times under 3 seconds
• Security standards compliant with industry best practices
• High availability with minimal downtime during upgrades
• User accessibility compliance (e.g., WCAG standards)

The project is expected to lower ongoing upgrade costs and effort through a current, maintainable platform. It will enhance content creator productivity and provide users with timely, relevant, and accessible program information. Resulting improvements include increased site search usage, more relevant search results, and overall higher customer satisfaction—measured via increased net promoter scores and user engagement metrics. Additionally, seamless data integration will lead to more efficient operations and better community outreach for the organization.