Development of a Scalable On-Demand Health & Wellness Platform with Custom CMS and Global Reach

The client requires a robust online platform to enable members and their families to access on-demand workout sessions, ensuring continued engagement and activity during times when physical fitness centers are inaccessible. Key pain points include handling high web traffic volumes, creating an intuitive content management system for instructors, enrolling and authenticating users efficiently, and maintaining excellent performance under rapid deployment timelines.

A large national sports and fitness organization seeking to provide online workout classes and instructional content to members and the broader community, especially during periods of restricted in-person access.

• Design and deploy a scalable cloud infrastructure capable of supporting rapid user growth, targeting at least one million active users within the first few weeks of launch.
• Develop an intuitive Content Management System that allows staff and instructors to easily upload, organize, and manage video content and other media types.
• Implement a user registration and authentication system that enables personalized experiences, including selecting favorites, customizing workout plans, and potentially linking to existing database systems.
• Ensure the platform provides seamless video streaming, with simple uploading mechanisms for content creators despite external restrictions, and optimized playback for a global audience.
• Incorporate A/B testing capabilities to analyze and optimize user journeys, leading to continuous platform improvements based on real user data.

• Custom Content Management System for intuitive addition and management of workout videos and related content.
• User registration with personalization options, including favorites and workout preferences, with potential future integration to existing databases.
• Robust authentication system ensuring secure access and supporting A/B testing on user journeys.
• Video content streaming with efficient upload, management, and playback features, accommodating various content sources and third-party integrations.
• Scalable cloud infrastructure capable of handling millions of users globally with minimal downtime.
• Analytics and user journey comparison tools to facilitate agile improvements post-launch.
• Third-party API integrations for A/B testing platforms and marketing automation, including video marketing tools.

• Third-party A/B testing tools to experiment with user journeys and optimize engagement.
• Video marketing and analytics software via API to enhance promotional efforts.
• Potential connection to existing member databases for streamlined user registration in future phases.

• Platform must support rapid scaling to support at least 1 million users within the first month.
• Ensure high availability with near-zero downtime through cloud infrastructure.
• Secure authentication mechanisms to protect user data and enable personalized experiences.
• Responsiveness and fast load times, even during peak traffic periods, with initial traffic surpassing typical in-season web activity by a significant margin.

The new on-demand fitness platform is expected to support rapid user growth, reaching over one million active users within the first few weeks, with traffic volumes significantly exceeding typical in-person visitation rates. It aims to improve member engagement, deliver personalized experiences, and enable continuous content updates, ultimately strengthening the organization’s digital presence and community outreach.