Unified Website Platform with Enhanced Navigation and Program Management for Non-Profit Organization

The organization maintains multiple separate websites for different branches and programs, resulting in complicated navigation, inconsistent branding, and inefficient content management. This fragmentation hampers user experience, reduces organic search traffic, and complicates program scheduling and registration processes.

A mid-sized non-profit organization with multiple regional branches and diverse service offerings, seeking to streamline its digital presence.

• Consolidate multiple regional websites into a single, cohesive platform to streamline navigation and branding.
• Increase website traffic and engagement metrics, aiming for a 25% increase in page views per session and a 20% increase in average session duration.
• Reduce bounce rates by approximately 20% through improved user journey design.
• Enable efficient program search, scheduling, and registration with filter capabilities for location, date, time, and activity type.
• Ensure full mobile responsiveness and cross-browser compatibility.
• Optimize the website for organic search to boost visibility for membership and program offerings.

• Centralized content management system supporting multiple content types and localized branch pages.
• Template-based design with customizable enhancements aligned with branding guidelines.
• Interactive sitemap and user journey mapping to optimize navigation.
• Responsive design ensuring full functionality and readability across desktops, tablets, and smartphones.
• Advanced program search and scheduling interface integrated with existing program management systems, supporting filters by branch, date, time, class type, and instructor.
• SEO optimization tools to improve organic search traffic and search engine ranking.
• Accessibility compliance adhering to relevant standards to support all users.

• Program scheduling and registration systems for real-time data sync.
• Analytics platforms for user behavior tracking and site performance analysis.
• External search engine optimization tools or modules.

• Fully responsive design across all device types and screen resolutions.
• Optimized site performance with fast load times, aiming for under 3 seconds for key pages.
• High availability with minimal downtime to ensure 24/7 access.
• Secure handling of user data and compliance with relevant privacy standards.
• Scalable architecture supporting future growth in content and user base.

The consolidation and enhancement of the website are expected to significantly improve user engagement, reflected by a 25% increase in page views per session, a 20% boost in average session duration, and a 20% reduction in bounce rate. Additionally, improved SEO and streamlined program management are anticipated to increase organic traffic and facilitate easier member interaction, supporting the organization’s growth and community outreach objectives.