Unified Digital Scheduling and User Experience Enhancement for Large Recreational Facility

The client operates the largest indoor sports and recreation complex in the country with diverse offerings including sports facilities, a hotel, gym, entertainment zones, and dining. They recently transitioned to a new CRM system, which led to misaligned data structures and outdated user journey flows. These issues hindered seamless online scheduling, event overviews, and user engagement, thereby reducing operational efficiency and customer satisfaction. The client seeks to revamp their digital interface to deliver an intuitive experience, improve real-time data synchronization, and support scalable growth.

A large-scale sports and recreation complex offering various sports, leisure, and hospitality services, seeking to improve digital scheduling, user engagement, and operational efficiency.

• Develop an integrated, real-time synchronization system connecting the CRM with the website to display up-to-date event and scheduling information.
• Create customizable widgets for event calendars and schedules that mirror the website's design aesthetics and provide advanced filtering options.
• Implement a phased rollout to facilitate a controlled introduction, enabling data-driven refinement of user journeys.
• Enable self-service updates and management capabilities for client administrators via comprehensive documentation.
• Incorporate analytics tools to monitor user behavior, optimize campaigns, and inform future business decision-making.
• Design future-proof solutions adaptable to evolving data structures and growth requirements, ensuring long-term sustainability.

• Embedding JavaScript-based schedule and calendar widgets for event overviews.
• Synchronization tools utilizing the CRM API to ensure real-time data updates.
• Configurable filters for date, location, activity, gender, and age groups.
• Search functionality to query upcoming events and sessions.
• Ability for users to export events to personal calendars directly from widgets.
• Design consistency with existing website aesthetics and user flows.
• Analytics interfaces to track widget engagement, event participation, and user behavior metrics.
• Support for multi-location and multi-category event filtering.

• CRM API for real-time event and schedule data synchronization
• Calendar services (Google Calendar, Outlook) for event import/export
• Analytics platforms for tracking user interactions and engagement
• Third-party filtering and search modules if necessary

• Scalability to handle increasing event volume and user traffic
• Performance optimized for real-time updates with minimal latency
• Security measures to protect API data exchanges and user information
• Maintainability via comprehensive documentation and modular design
• Availability to support phased rollout and potential future expansions

The implementation aims to significantly improve user engagement by providing an intuitive, up-to-date scheduling experience, resulting in increased activity bookings and event participation. Expected metrics include enabling over 2,400 activities within six months post-launch and facilitating approximately 14,000 activities during the same period. Enhanced analytics will empower data-driven marketing and operational decisions, contributing to long-term business growth and customer satisfaction.