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Shopify Store Optimization and Feature Enhancement for Lunchbox

digitalsuits.co

Retail

eCommerce

Consumer products & services

Challenges in Store Performance and Code Consistency

The client faced fragmented codebases from multiple freelance developers, outdated elements causing performance issues, and a lack of standardized practices. This led to poor website speed, inconsistent user experience, and difficulties in maintaining or scaling features during peak traffic periods.

About the Client

A US-based company specializing in hydration packs, customizable pack skins, and accessories for ravers and live event attendees.

Key Goals for Store Optimization

Improve website performance and speed metrics
Unify and modernize the codebase for maintainability
Enhance user experience with updated designs and features
Implement tools to boost customer engagement and sales

Core Functionalities and Features

Builder Pack customization tool with dynamic discounts
Responsive homepage revamp with Swiper slider integration
Product page upgrades with upsell options (skins, lights)
A/B testing capabilities for product page variations
Optimized header and footer for faster navigation

Technology Stack

HTML

Liquid

CSS

SCSS

Webpack

System Integrations

Shopify APIs
Third-party apps for loyalty programs
Custom discount management systems

Non-Functional Requirements

50% improvement in site performance metrics
Mobile-first design compatibility
Scalable architecture for seasonal traffic spikes
Secure codebase adhering to Shopify best practices

Expected Business Outcomes

Anticipated 15% increase in conversion rates through enhanced UX and upselling tools, alongside a 50% performance improvement to handle peak traffic. Future plans include checkout migration and app replacements to further streamline operations.