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Shopify Plus Website Redesign and Performance Optimization for Enhanced Conversion Rates

digitalsuits.co

Retail

Consumer products & services

Challenges with Existing Shopify Platform

Dissatisfaction with previous Shopify partner's support quality, low conversion rates, and suboptimal website performance across key pages including homepage, product listings, and account management

About the Client

Premium lifestyle brand seeking to enhance digital commerce experience

Goals for Website Redesign and Optimization

Improve conversion rates through modern UI/UX design
Enhance website performance metrics (load speed, responsiveness)
Implement scalable Shopify Plus architecture
Ensure seamless customer journey across all touchpoints

Core Functional Requirements

Responsive homepage with dynamic content sections
Interactive product pages with 3D visualization
Streamlined account management portal
Intuitive collection filtering and navigation

Technology Stack

Shopify Plus

Liquid Template Language

React.js

JavaScript ES6+

System Integrations

Payment gateway integration (Stripe/Shop Pay)
Google Analytics 4 implementation
CRM integration (Klaviyo)
Contentful headless CMS

Non-Functional Requirements

99.9% platform uptime SLA
Page load time < 2 seconds
WCAG 2.1 accessibility compliance
Cross-browser compatibility (Chrome, Safari, Firefox)

Expected Business Impact of Redesign

Anticipated 30-40% increase in conversion rates, 50% reduction in bounce rates, and 20% improvement in average order value through enhanced user experience and optimized performance metrics