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Shopify Plus Website Performance Optimization and UI/UX Enhancement for Nutritional Supplements E-commerce
  1. case
  2. Shopify Plus Website Performance Optimization and UI/UX Enhancement for Nutritional Supplements E-commerce

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Shopify Plus Website Performance Optimization and UI/UX Enhancement for Nutritional Supplements E-commerce

digitalsuits.co
Health & Fitness
eCommerce
Retail

Challenges in Digital Experience Optimization

The client faced complex implementation requirements using Shopify metafields, balancing visual design with usability, ensuring content management flexibility, maintaining cross-device functionality, integrating scripts seamlessly, and optimizing website speed across three Shopify Plus stores.

About the Client

A health-focused company specializing in personalized nutritional supplements targeting gut health, energy, immunity, and overall wellbeing through natural solutions.

Key Project Goals

  • Optimize website performance and load times
  • Enhance UI/UX for improved user engagement
  • Migrate to Shopify's new checkout system
  • Develop a dedicated US store sales page
  • Reduce dependency on GEM pages builder for content management

Core Functional Requirements

  • Metafield-driven customizable sections
  • Responsive design with interactive elements (sliders, 'View more' buttons)
  • Streamlined content management structure
  • New sales page for US store
  • Migration to Shopify Checkout Extensibility

Technology Stack

SCSS
HTML
Liquid
GEM Pages Builder

System Integrations

  • Shopify Plus APIs
  • Third-party script integrations

Non-Functional Requirements

  • Website speed optimization (Lighthouse score improvement)
  • Cross-device compatibility
  • Scalable architecture
  • Security compliance
  • Code maintainability

Expected Business Impact

Anticipated improvements include 30-50% faster page load times, 20%+ increase in user engagement metrics, streamlined customer journey through modern checkout, and 15%+ growth in conversion rates. The solution will enable full content control for marketing teams while maintaining technical performance standards.

More from this Company

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Replatforming and Performance Optimization for Technical Staffing Platform