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The client's Shopify Plus store suffered from slow loading times, inconsistent analytics reporting between Shopify and third-party tools, lack of marketing automation features, inefficient product filtering system, and manual returns processing. These issues hindered customer experience, conversion rates, and operational efficiency.
Premium fashion brand specializing in luxury evening gowns, wedding dresses, and occasion wear with a focus on sustainable materials and timeless design
The modernization initiative is projected to reduce bounce rates by 30% through improved performance metrics, increase conversion rates via enhanced filtering and marketing tools, and reduce returns processing time by 50% through automation. Unified analytics will provide accurate customer behavior insights, while responsive design improvements are expected to boost mobile sales by 25%.