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Deck of Scarlet is migrating its customer data to Shopify from a previous platform. The primary challenges are ensuring a secure and seamless transfer of all customer information, including user accounts, purchase history, and account details, without disrupting the customer experience or requiring customers to re-register. Data loss or account disruption would negatively impact sales and customer loyalty.
A US-based beauty startup founded in 2017, specializing in vegan and cruelty-free cosmetics with a focus on subscription services and influencer-inspired makeup.
Successful migration will improve customer satisfaction by maintaining account continuity and preserving valuable purchase history. The improved site performance and streamlined user experience are expected to lead to increased sales and customer retention. The project also minimizes disruption and potential loss of revenue associated with account migration issues.