Revamped Website Infrastructure to Enhance User Engagement and Membership Growth

The current website faces difficulties with content management, which hampers user navigation, complicates registration for memberships, and restricts the ability to efficiently display extensive accreditation information. These issues have resulted in lower user engagement, increased time to access key registration pages, and a stagnant membership growth rate.

A large accreditation organization with a global presence, focused on certifying laboratories and inspection bodies, seeking to improve website usability and membership registration processes.

• Redesign the website to offer a modern, responsive, and intuitive user interface while maintaining brand consistency.
• Improve content management capabilities to allow non-technical staff to update accreditation data and website content easily.
• Simplify navigation, especially within the accreditation section, to allow users to find information and registration portals more quickly.
• Integrate an internal content management system for event and calendar updates.
• Increase membership registration rates through enhanced user experience and streamlined processes.

• Migration of existing website content and accreditation data to a modern CMS platform.
• Refactored accreditation section with simplified navigation and search capabilities.
• Responsive design ensuring optimal display across devices (desktop, tablet, mobile).
• Intuitive user interface for browsing accreditation options and registering memberships.
• Implementation of a centralized event calendar and schedule management system.
• Admin interface for easy content updates, accreditation additions, and event management without coding knowledge.

• Accreditation database systems for importing and managing accreditation data
• Event calendar management tools or modules
• Membership registration and payment processing systems

• Website must load within 3 seconds on standard broadband connections
• Ensure compliance with accessibility standards (e.g., WCAG 2.1)
• High security for membership registration and payment processes
• Scalable infrastructure to accommodate future growth in content and traffic

The redesigned website is projected to significantly improve user engagement by making information more accessible and navigation more intuitive. As a result, the organization aims to increase membership registrations, reduce time to complete registration processes, and enable content updates without technical expertise, thereby supporting ongoing growth and operational efficiency.