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Rebuilding Novassist: A Comprehensive Digital Platform for Healthcare Professionals in the Infant Formula Industry

haefelesoftware.com

Medical

Food & Beverage

Key Challenges Identified

Legacy platform suffered from poor user experience (low adoption), technical debt limiting scalability, unresolved performance issues, and compliance constraints restricting public-facing medical guidance. Required complete rebuild to add 30-40% new functionality while maintaining regulatory compliance for sensitive medical data.

About the Client

A pharmaceutical distribution and marketing company enabling international manufacturers to access African markets, partnering with Novalac (infant formula specialist) to enhance healthcare professional engagement.

Project Goals

Deliver intuitive UX/UI for healthcare professionals (pediatricians, nurses, etc.)
Implement scalable architecture to support future growth
Ensure GDPR/POPI compliance for sensitive medical data handling
Enhance platform performance and reliability
Expand functionality by 30-40% while maintaining core capabilities

Core System Capabilities

Secure healthcare professional registration/authentication
Role-based user management system
Medical product approval workflow
Interactive symptomology decision-making wizard
Compliant product library with formula information
Automated email notification system

Technology Stack

Firebase

React

Flutter

System Integrations

GDPR/POPI compliance frameworks
Medical data encryption protocols

Critical System Requirements

HIPAA/GDPR-compliant data security for medical information
High-performance architecture for concurrent healthcare users
Cross-platform compatibility (iOS/Android/Web)
Scalable infrastructure for future feature expansion
Audit-ready compliance documentation

Expected Business Outcomes

Projected 13-week delivery timeline with 40% functionality increase over legacy system, improved healthcare professional engagement through enhanced UX, reduced technical debt enabling faster feature deployment, and strengthened partnership foundation for long-term development. Compliance framework ensures regulatory adherence while expanding digital reach in African markets.