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Development of Custom Brand Asset Management System for Multinational Retailer
  1. case
  2. Development of Custom Brand Asset Management System for Multinational Retailer

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Development of Custom Brand Asset Management System for Multinational Retailer

haefelesoftware.com
Retail
Consumer products & services
eCommerce

Challenges with Existing Digital Asset Management System

Existing off-the-shelf system had limited features, complex interface, frequent update issues, high maintenance costs, poor user engagement, and communication difficulties with Australian-based provider. Required excessive training and failed to scale cost-effectively with growing user base.

About the Client

British multinational groceries and general merchandise retailer, third-largest retailer globally by gross revenues

Key Project Goals

  • Reduce administrative overhead and training requirements
  • Achieve 6-figure cost savings over two years
  • Implement scalable solution supporting unlimited users
  • Centralize brand asset management with approval workflows
  • Improve asset discoverability and user engagement
  • Ensure seamless cross-timezone collaboration

Core System Requirements

  • Centralized digital asset repository with metadata tagging
  • Role-based access control for internal/external users
  • Campaign approval workflows
  • Advanced search and filtering capabilities
  • Version control and audit trails
  • Multi-format asset support (images, videos, PDFs, etc.)
  • Usage analytics dashboard

Technology Stack Requirements

Azure Cloud Infrastructure (VM, Function Apps, Blob Storage)
.NET Core 2.2 / .NET Framework 4.6+
C# programming language
MVC architecture pattern
Knockout JS / Bootstrap front-end framework
MS SQL / Redis databases
NHibernate ORM

System Integration Requirements

  • Existing marketing technology stack
  • User authentication systems
  • Third-party analytics tools
  • Content creation software suites

Non-Functional Requirements

  • High availability (99.95% uptime SLA)
  • Horizontal scalability for global user base
  • Enterprise-grade security with Azure Key Vault
  • Performance-optimized asset delivery
  • Cross-browser compatibility
  • Automated CI/CD pipeline via Azure DevOps

Expected Business Impact

Projected 6-figure annual cost savings through reduced administrative overhead and training requirements. Enables efficient management of 37,000+ brand assets with 26,000+ monthly downloads. Provides scalable infrastructure to support future growth while maintaining brand consistency across digital channels.

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