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Real-Time Budget Management System for AdTech Platforms

https://clearcode.cc

Advertising & marketing

Information technology

Budget Overspending Challenges in Real-Time Bidding

DSP vendors and advertisers face significant financial risks due to budget overspending in RTB auctions. Existing systems struggle with delayed impression tracking, inefficient resource allocation, and regional latency issues, leading to either wasted budgets or unmet campaign objectives.

About the Client

AdTech software development company specializing in programmatic advertising solutions

Key Project Goals

Reduce budget overspend in RTB auctions by 95%+
Enable seamless integration with existing DSP platforms
Optimize budget distribution across multiple bidders
Minimize latency in budget allocation decisions
Support both ASAP and even budget distribution strategies

Core System Capabilities

Pre-allocation of multiplied budget reservations
Dynamic budget distribution strategies (ASAP/Even)
Real-time bidder resource allocation
Latency-tolerant budget tracking
Multi-region deployment support

Technology Stack

MongoDB

Distributed systems architecture

Low-latency processing frameworks

System Integrations

DSP platforms
SSP/ad exchanges
Campaign reporting systems

Performance Requirements

Sub-100ms response times for budget allocation requests
99.99% system availability
Horizontal scalability to handle billions of daily transactions
Data consistency across distributed nodes
Secure budget tracking and fraud prevention

Expected Business Impact

Implementation of this budget management system is projected to reduce overspending by 36 percentage points (from 37.2% to 1.2%), significantly improving advertiser ROI and DSP platform reliability. The solution will enable faster campaign deployment (reduced development time) while maintaining strict budget adherence across global ad exchanges.