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AdTech Platform Redesign for Enhanced Ad Verification and Measurement

https://clearcode.cc

Advertising & marketing

Media

Information technology

Challenges in Modern Ad Verification

Existing platform required modernization to meet evolving industry standards, provide ultra-granular data visualization, and maintain compliance with Media Rating Council (MRC) regulations while handling massive data volumes (500M+ daily tracked ads) efficiently.

About the Client

Leading European independent ad verification and insights AdTech platform specializing in fraud detection, viewability, and brand safety solutions

Platform Modernization Goals

Create first-in-class dashboard with ultra-granular interface
Implement maximal measurement flexibility for clients
Ensure MRC compliance through audit-ready data processing
Improve infrastructure management efficiency via cloud migration

Core System Capabilities

Customizable reporting dashboard with multi-dimensional data visualization
Real-time viewability and brand safety monitoring
Invalid traffic filtration system
Geographic performance mapping
Role-based access management
Two-factor authentication (2FA)

Technology Stack

Google Cloud Platform (GCP)

BigQuery data warehouse

Modern frontend frameworks (React/Angular)

RESTful API architecture

System Integrations

Google Display & Video 360 (DV360)
Xandr
Adform
DSP/SSP platforms

Performance Requirements

Sub-second query response for billions of data points
High-availability infrastructure
Scalable data processing architecture
Enterprise-grade security compliance

Expected Business Outcomes

Enables faster, deeper campaign insights with 2x improvement in data processing speed, 30% reduction in infrastructure management costs, and enhanced client satisfaction through customizable reporting capabilities while maintaining strict regulatory compliance.